Midwich Christmas Cracker

client: Midwich
agency: Business Growth Direct

Business Growth Direct asked us to conceptualise and build a viral Christmas game for electronics supplier Midwich. After planning and designing the main game concept we worked with BGD’s server side development team to plan the server communications and security strategy.

Once the concepts were agreed by the client we used 3D animation to model and render each of the 5 different crackers moving through 3D space and then being pulled, ejecting streamers and particle effects.

      

Tags: BGD, Midwich

Midwich Autumn Campaign

client: Midwich
agency: Business Growth Direct 

Digital agency BGD asked us to design some online marketing material for electronics supplier Midwich. BGD wanted to use firework imagery to push the Autumn theme so we designed a landing page with an in-line Flash header that contains video content of a firework display. We also designed a supporting email which linked through to the offers page.

We developed the header so that it holds on a static shot whilst the video is buffering and then automatically starts playing once everything is loaded. We also added code to the header which makes the audio fade out after a set amount of time.

Click the firework header below to play it.

Tags: BGD, Midwich