Harley Davidson
European Bike Week 2009
European Bike Week is Europe’s biggest and best Harley party, and for the 12th time the tiny village of Faak in the Austrian province of Carinthia played host to the amazing event.
Running from the 8th – 13th of September we filmed the event in partnership with Archant Dialogue who deliver the videos on behalf of Harley Davidson via their HOG gallery website and via an online e-zine and emails.
As well as showing the activity in and around the event ground we also shot arial footage from a helicopter which helps portray the scale of the event.
H.O.G. European Rally – Jürmala, Latvia
The resort of Jürmala, just 9km east of Latvia’s capital, Riga, was buzzing with the thunder of Harleys as they rode the pretty promenade of Jomas street and partied under the canopy of the gigantic outdoor Dzintari concert hall.
We worked in partnership with Archant Dialogue to shoot the event and produce this short promotional video which was sent to over 100,000 Harley Owners Group members across Europe.
Within 5 days of returning from the event H.O.G. Europe were able to send their members this video along with 11 short videos featuring the winners of the shows Custom Bike competition.
Harley-Davidson Euro Festival
Harley-Davidson asked us to shoot their Euro Festival in Grimaud & St Tropez so that they could share the footage of the event with their H.O.G (Harley Owners Group) Members via the Internet. The video was produced in partnership with Archant Dialogue who publish both Internet and print based media to more than 100,000 H.O.G members across Europe.
Harley Davidson microsite & email design
client: Harley Davidson UK
agency: Archant / BGD
Archant, a leading publisher in the UK wanted to update the system they used to publish email newsletters for motorcycle manufacturers Harley Davidson. Archant felt that they were limited by their existing system so videotrader worked with Business Growth Direct to create a more up to date and flexible email newsletter system for them. Videotrader designed multiple email templates and a microsite that allows Harley Davidson owners to look through newsletter archives.
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