We shot the footage using a 35mm adapter and nikon 35mm lenses to achieve the “film-like” look that Cluster digital required.

To see the microsite visit the Fujifilm UK website and Select the “View Microsite” link. Alternatively you can view just the footage by clicking the link below.

[flash http://vimeo.com/moogaloop.swf?clip_id=5255096&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=88bb2d&fullscreen=1&autoplay=1 w=640 h=360 preview={http://www.videotrader.co.uk/wp-content/uploads/2009/06/fuji_exr_preview.jpg|638|241} mode=3]

Fujifilm UK asked Norwich based Cluster Digital to produce a website that features their Z20fd camera and highlights the fact that it comes in many different colours. Cluster developed the initial concepts, we then worked with Cluster taking the concepts forward to the design & build stages. The concepts featured a cheeky Chameleon called ‘Colin’ who needed to be able to change colour to match a users choice on the main interface. We decided to use 3D and transparent flash video to turn the concepts into reality.

Visit the website at http://www.z20fd.co.uk/

Norwich Agency Cluster asked videotrader to convert a Japanese language presentation video into an English language version with additional content. We had to dub in new voiceover and music as well as overlay English titles and camera specifications. The DVD was shown on the Fujifilm stand at a photographic show in 2008.